Logo design is tough. It’s a visual representation of your client, their mission, their vision, and anything else they want to convey. A while back I posted one of my first drafts of this logo. Looks different, hu? I decided to go with a more solid grounding. Although the leaves don’t exactly look like a yucca, they do convey a firm base. It also creates a target effect where they draw the eyes in, upward, and downward. When I design something I study how my eyes move around and if they land on something significant. In this case: green leaves, brown stem, pink flowers, pink dot, name.
On another note, I’m urber excited that MAKEatx is creating a sign for Virginia’s office from this logo! I can’t wait to see it. Don’t worry, pictures are sure to come. :)